A food-focused strategy and communications consultancy
Helping food and beverage brands, food industry organizations and agricultural commodity boards intersect with food culture, tell their nutrition story, engage stakeholders and deploy influencers.
Experienced food & nutrition strategist and marketer
Data-driven food culture analyst and trend tracker
Powerful keynote speaker, moderator and facilitator
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Specialized expertise in food and beverage
Strategy and Insights
Leveraging food culture, culinary trends, nutrition science and food policy
Developing conversation-driving and thumb-stopping food content
Deploying credible influencers for digital and broadcast segments
Generating coverage in consumer and trade outlets
Showcasing values and elevating purpose
Meet Janet Helm
Food and Nutrition Strategist and Marketer
Founder Janet Helm, a registered dietitian nutritionist and culinary professional, served as chief food and nutrition strategist for one of the world’s largest and most influential public relations agency Weber Shandwick for more than 25 years.
She worked with some of the country’s best-loved food brands and agricultural commodity boards -- guiding the strategic direction and implementation of award-winning campaigns. Her expertise includes consumer marketing, influencer engagement, health professional outreach and issues management.
Janet is especially skilled at leveraging scientific research and helping food brands and food industry groups tell their nutrition story. As a former global food analyst for the market research firm Mintel, she has extensive experience in identifying consumer insights and trends to guide marketing strategies.